How to Write Technical Blogs that Wow Clients

Technical writing is a lucrative industry. Technical writing is one the most lucrative writing niches, with an average technical writer earning around $60,000.

The technical writing industry, on the other hand, is growing, and job growth will increase by 10% over the next 10 years.

It’s not surprising that technical writers are in high demand and earn a lot of money. It’s not easy to write technical blogs or other technical material.

You need to be a great writer and have a strong grasp of the subject. You also need to know how to engage your readers while being informative.

You’ve come to right place if you want to offer your clients technical blogging services.

This guide will teach you how to create technical blog posts to impress your clients.

1. Know Your Audience

Technical writing or any other type of writing is not complete without knowing your audience.

You will need to decide how you want your blog post to be structured, as well as what type of language you’ll use.

If you are writing a post for a group of PhD engineers, you will want to use a language that is intellectual and conveys your expertise. You don’t want things to be too simple.

You’ll need to use a more accessible language if you’re writing an article for a blog that is meant to explain a complex subject to the average person. It’s important to use everyday examples to illustrate your writing.

Ask your client to provide a buyer persona if you are unsure of the audience.

2. Format for Easy Reading

You’ll want to format all your technical blogs so that they are easy to read, whether your target audience is high-schoolers or researchers.

No one likes to read large blocks of text. People prefer to scan the information and this is much easier when you break up your text strategically.

Humans also have a very short attention span, which makes reading long paragraphs incredibly annoying. It’s been estimated that an average human can pay attention for 8 seconds. Unfortunately, this is shorter than the attention span of a goldfish.

Keep your paragraphs as short as possible. Usually, 2 to 3 sentences are the ideal number. Use plenty of subheaders and headers to break up the information. This will make it easier to digest.


3. Use Expressive Language

Just because your subject is dry, doesn’t mean that you should use dry language.

It is easy to get into monotonous writing when discussing technical topics.

Use vocabulary that engages your reader’s senses while they read. Instead of calling a tech item “glow-in-the dark”, you could call it “luminous”. Instead of saying a product’s reliable, you could say that it is “almost responsible for a flaw”.

Metaphors and similes are also great ways to spice up your language.

4. Set Your Goals

It’s important to have your goals in mind when writing a post for a blog. Ask yourself, what you want to achieve by writing this blog post for your client.

This answer may vary depending on the post. In general, however, you should aim to achieve two things.

1. After reading your article, you’ll want to ensure that the reader gained something.

2. Write a blog post that will make the reader feel as if they have received information they can’t find anywhere else. Make sure that you are not simply repeating the information in other blog posts.

It’s much easier to create an effective blog by keeping these goals in mind.

5. Don’t forget visuals

It will depend on your client’s budget and the audience you are writing for. However, adding some visuals is a good idea, even if it’s a highly technical blog.

It is due to the fact that approximately 65% of the population are visual learners. A graph or infographic will help your audience understand what you are presenting.

It gives them a rest from reading text.

6. Concentrate on your interests

You may feel overwhelmed by the sheer amount of information available and wonder how you can possibly win clients.

Start by focusing on something that you are interested in and work your way up. This will not only help you to learn more efficiently, but also make you more attractive to clients.

Clients would rather hire a technical specialist than a generalist. Think about technical fields that you are interested in, such as robotics or health care, and then go from there.

You may also want to consider adding other writing forms to your repertoire, such as writing landing pages, white papers, brochures, etc.

Are you ready to write awesome technical blogs?

You can see that writing technical blogs doesn’t differ much from any other kind of blogging. By following these tips you will be gaining new clients by the bucketload.

Check out our blog to learn more about how to grow your business and gain new clients!

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