The first step is to get your website online. The next step is to find ways to promote your website to attract visitors. One of the best methods to promote your website is through SEO.
It’s not a good idea to ignore SEO when 67,000 searches are performed every second on Google. It can be difficult to know where to start with SEO. There is so much information available. This article will help you get started.
Continue reading to discover six SEO tips for ranking your website on Google.
1. Find out what your audience is searching for
When it comes to SEO, content is king. It can be difficult to decide what to write on your website. This is where keyword research comes into play.
Google Keyword Planner is a great tool to use if you want to find out what people are searching for on Google. This tool gives you an estimate of the monthly keyword search volume. The keyword tool allows you to enter a word and will give you suggestions of keywords you could target.
You can use this information to generate ideas for blog posts. You can use your keyword as well as other ideas similar to yours when writing your blog posts. Your website will then rank higher for these terms on Google.
2. Your website should be mobile-optimized
Since 2011 , mobile internet usage has increased by 500%. This is a large number of people who are browsing websites on their mobile phones rather than their computers.
Why should Google display your website as a search result if you are not providing these users with a good website experience? Google will penalize your website if it is not mobile-optimized.
You will need to optimize your website by making it responsive. It means that if someone has a smaller screen, your website will display a layout that is more suitable for small screens.
Optimizing your website for mobile means also ensuring that users on mobile devices can access it in a reasonable amount of time. When it comes to the page loading time, every second counts.
First, optimize your images. You can use compression tools to reduce the size of your images without affecting their quality. After you’ve finished, implement lazy loading of images on your site to allow your visitors to view your website without first loading the images.
3. Start optimizing for voice search
Since the advent of the internet, text search has been dominant. But that is changing. Voice search is becoming more popular as smart devices become better at understanding voice commands.
Many of the keywords you would normally optimize your website for will begin to lose value. There will be a lot of new search terms because people don’t speak the same way as they type.
You’ll have an advantage over websites that don’t optimize for voice searchers if you can optimize these terms ahead of your competitors.
4. Do not ignore backlinks
Over the last few years, backlinks have gained a bad rep. This is because many webmasters abuse them to rank websites on Google.
You can still use them to boost your SEO. Backlinks are like votes for your website. The more authority your website gets, the higher the reputation of the site that links to it.
You can improve your Google ranking if you acquire backlinks.
Guest posting is a great way to get backlinks for your website. Ask websites with a similar audience to yours if they will accept guest contributions. You will write a blog post on their website and include in the content a link that points visitors back to your site.
Don’t hesitate to hire SEO services to help you. It’s one of the easiest methods to get traffic on your website.
5. Optimise Your Page Titles
Today, it’s more difficult than ever to get someone’s attention online. You need to create captivating titles for your pages and blog posts.
This can be done in two places, the page title and meta-description. Page titles should clearly describe what the page is all about. Include your keyword in the title to Google and let searchers know what they can expect from your site.
You can use your meta description to tell a bit more about what you have written. This space is a great way to engage with searchers.
What is the problem? What problems does their problem cause them? What are the benefits of visiting your website?
Search engines will click through more often if you optimize these factors. Google is looking for relevant content. Increasing this will show Google that you are answering their users’ questions.
6. Optimize for Snippets Featured
Google’s aim is to answer the question of the user. Google has created rich snippets that are displayed at the top of the results page to help answer the users’ questions without them having to go to another website.
These snippets may include everything from lists of products to definitions. Google pulls this data from websites that they think are excellent at answering search queries.
Ranking number one in Google is no longer as effective as before. Ranking number five can still get you a featured snippet on the first page of results.
Take a look at snippets of websites that are ranking currently and see how they do it. Do this on your website so that you can take advantage of the snippet positioning yourself.
You Should Promote Your Website with SEO
SEO takes a lot more work than you think. You will reap the rewards of your efforts for years to come. Start promoting your site using the tips listed above.
You need to have a plan in place to monetize the traffic you receive from your SEO efforts. Visit our blog for the latest marketing strategies.