Do you run or write for a blog about science? Do you want to make your content heard and seen by the masses? Do you use SEO strategies to achieve higher rankings?
Now is the perfect time to get started!
There is a gap between the public and science. Science articles that are brilliant attract other science enthusiasts, but what about the rest of us? How can you reach them with quality information?
This is not right. We must reinforce the important link between science and humans.
Here are five science websites that are crushing the SEO game. You can use them to inspire your own website!
Science Blogs You Should Read
What exactly do we mean by SEO? SEO is more than just keywords (although those are important too).
It should be easy to navigate. Use click-worthy titles, and social media. To establish authority, it should use both internal and external links.
Consider the PBMCs website, for instance.
There are clear sections that you can click through. There is a FAQ page. Text and video are used.
These are other SEO experts who are doing it right!
1. Scientific American
This blog understands the importance of video and text. Google loves video as do mobile users. It provides a strong emotional connection and authority, which is perfect for science writers.
The headlines are also great:
- There is no such thing as conscious thought
- “A Novel Approach to Fighting Drug-Resistant BACteries”
- Scientists redefine the Kilogram: How and Why?
Do you find these titles interesting?
This website is great for combining humor with education and bridging the science gap. Bryan Menegus writes in a hilarious article that he has “There Goes My Dream of a Viking Funeral”.
Also, they know how to make the most of internal links. You’ll see that they reference other articles in their articles when you click on any of them. It’s authoritative and (slyly) promotional.
The site also does a great job with links. The site links back to its own content, and they cite reliable sources such as universities and space.com. This makes them more trustworthy to both their audience and Google’s bots.
The bottom of every article has a section called “Related Articles”. This keeps users on the site.
Quantity is not as important as quality – unless, of course, you are ScienceNews. Posting is frequent, even multiple times per day. Each article contains a wealth of researched information.
The “Subscribe” button is also used by them, which is a great tool to keep their users up-to-date with the content.
5. Popular Science
This science blog uses a pop-up to offer a “largely advertising-free” experience. They use ads that are well-placed and do not annoy users.
The page is super-navigable, and you can start by using the toolbar on the top. There are sections like “Science,” Tech,” “Military,” as well as the popular “Video.”
The “Roll the Dice button” is our favorite, as it gives us random articles. We got two articles in just two clicks: “Monkeys may technically be able to talk” and “The rise of personal computers.”
Enjoyable and fascinating!
The site’s linking is excellent.
Science for the Masses
SEO can increase your blog’s credibility. This is very important for science blogs. You might get on Google’s page one, giving you the exposure that you deserve.
Make science cool again!